Development and commercialization of new products is one of the key business growth strategies for manufacturing and industrial businesses. New product development is a challenging, complex process that involves multiple disciplines including marketing, research, engineering, risk assessment, regulatory compliance, and quality.
Material Growth Partners helps companies to develop a strategic approach to developing new products (and services) that considers the current product portfolio and identifies opportunities to leverage both technical and market knowledge to grow sales through the successful introduction of new products.
Working with client companies to develop product concepts, assess market potential, and establish a project plan, MGP helps translate innovative ideas into products and gets them to market faster, with improved launch success.