New Market Development Project Examples


Procured and utilized a state-sponsored economic development grant to fund a market study for a new industrial header-air-bearing-conveyorapplication for a $6.5 MM company’s unique technology.  Developed a market entry strategy and positioning, and provided training to client’s staff on a new market development process.  Assisted with the preparation of an economic development loan proposal to support the development of this new market.
Results: Obtained a $15,000 grant to support market research and approval of a $270,000 low-interest loan to support market development.  Successful launch of product line into new market, resulting in significant increase in revenues.


Assistelaminated foam-fabricd the new owner of a $1.6 MM manufacturer of laminated composites to develop a marketing plan to expand the business.  Identified a new approach to marketing these customized materials that allowed the client to differentiate their business from competitors.  Identified additional market for client’s products and developed segment entry plan.
Results: Marketing plan implemented with focused message and activities, resulting in significant increases in market share for the client. Additional market segment launch successful.  Total increase in revenues of 60% after 2 years.



Analyzed current sales, identifying high (>60%) reliance on a single customer/single industry.  Developed a strategic plan to expand business in several other market segments in order to diversify and minimize exposure for a $6.2 MM client.
Results: Sales expanded in two additional market segments, increasing overall revenues by 35% and reduced market risk significantly.


Develop and implement marketing plan; develop communications program for a privately held $0.6 MM consumer service business.
Results: Service offering refined; customer retention rate improved by over 300%; net income increased by over 75% in first year.

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